"She made it tomboy sexy," Andy Hilfiger, brother and business partner of Tommy, tells BBC Culture.
We wanted to continue working with these exciting artists, so we started dressing stars of the time, including Puff Daddy, TLC, Destiny's Child and Wu-Tang."įor women, much of early hip-hop style came from re-working men's clothes, and in 1997 US hip-hop artist Aaliyah starred in a Tommy Hilfiger fashion campaign wearing low-rise jeans with a pair of the designer's boxers peeking out and a men's shirt cut into a bandeau top. Hilfiger recalls: "Snoop broadcast the brand to the world, wearing a red, white and blue striped rugby with 'Tommy' emblazoned across the chest on SNL." While Snoop Dogg's outfit doesn't appear out of the ordinary today, for many viewers at the time, it would have been the first sighting of a hip hop artist wearing Tommy Hilfiger, a brand now strongly associated with the genre. "Our designs had bold, bright colours, oversized silhouettes, and a playful prep vibe – they captured hip-hop's relaxed energy," says Hilfiger.
90S HIP HOP FASHION CLOTHING STORES TV
Then came a Saturday Night Live TV performance by Snoop Dogg in March 1994. "He was co-signing the brand, and it gave us credibility." In the hip hop world, co-signing is when a usually successful artist endorses or supports another artist.
"It was epic," Hilfiger tells BBC Culture. The single featured a rap by Maxwell Dixon that explicitly shouts out the US designer Tommy Hilfiger. In 1992, Mary J Blige released What's the 411? as part of her debut album of the same name. Hip-hop lyrics have long declared the importance of fashion in the genre. Williams also continues a 50-year-long tradition of hip hop significantly influencing the fashion world. And, with it, Pharrell joins a line of famous black musicians who have dived head-first into the fashion industry, including Rihanna with the luxury brand Fenty and the lingerie brand Savage X Fenty Kanye West with Yeezy Beyonce with Ivy Park and Tyler the Creator's Golf le Fleur. While this is not Williams's first foray into the fashion world – he has collaborated with Louis Vuitton twice before, and with Chanel, Moncler and Adidas Originals – his role at Vuitton is his most significant fashion moment yet.
It included vibrant faux-fur jackets, the brand's logo in bright colours across garments, and various camouflage pieces created by modifying Louis Vuitton's signature Damier print. Four months later, the revered musician and producer showcased his first collection at Paris Fashion Week. In February it was announced that Pharrell Williams would be the new men's creative director of Louis Vuitton – a role that became vacant after the unexpected death of the US fashion designer Virgil Abloh in November 2021.
0 kommentar(er)
